Creative agency new business. A health-check.

We all know that new business is part and parcel of everyday agency life. But when was the last time you honestly reviewed your progress and effectiveness in this area?

Creative agency new business. A health-check.
by The Hand 18th May, 2022

If you haven’t, then answering our key health check questions could help you to diagnose whether it’s time to switch up what you’re doing on business development:

  • Do we have a compelling proposition and a really clear idea of who our ideal clients are?
  • Are our most senior stakeholders within the business involved? Is there a team approach to new business or is it just the job of one individual?
  • Are we tracking our activity effectively via a roadmap and do we have evidence of what is working really well and what hasn’t worked well in the past?
  • Are we confident in our sales approach and skills?
  • Are we on top of the process day to day? Do we have a robust process for tracking and follow up?

If you feel confident in all of your answers, then you’re probably firing on all cylinders when it comes to new business. If not, then don’t feel too nervous to reach out for help.

We’d be happy to support you to refine and perfect your approach so you can start seeing good results. Just drop us an email at natasha@thehand.fandftesting.com

 

Other News

Six key new business tips

Six key new business tips

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by Natasha Ellard-Shoefield 20th July, 2018

It’s summer holiday season, it is a good time to take stock and create some time to prepare for the months ahead. Business development should be a continuous process and using all the marketing tools available to grow your business will help you succeed where others fail. Use the next few weeks wisely and plan for a healthy future.

Here are some top tips on gearing up your business for an effective new business programme. Previously written for DBA members, we are sharing these insights with you today. We hope that you enjoy reading this article, as always any feedback is welcome.

How to keep those wheels turning

How to keep those wheels turning

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by The Hand 10th November, 2020

So, here we are again… Lockdown 2.0: the sequel.

Whilst there’s a certain amount of déjà vu, we haven’t been caught totally off guard like the first time around.  Creative agencies have adjusted better to working remotely and have the experience and tools to ensure that it’s now just ‘business as usual’.

And because we know that this could well be how life has to be for the coming months ahead, we’re all a bit more in control and a bit less afraid.

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