The art of conversation

In the spotlight recently we’ve heard about OpenAI announcing searchGPT. We know that the world of AI and how it can assist us is changing at an incredible pace. This means efficiencies and when coupled with human gifts (feeling being central), we have both increasing choice and powerful tools at our disposal.

The art of conversation
by The Hand 2nd August, 2024

This reflection on the capabilities of AI also brings to mind a conversation from earlier this year on The Fuel Podcast. Keith Smith of The Advertist and I, along with Peter Meikle, Partner and Head of News & Media Relations EMEA at PR agency FleishmanHillard UK, engaged in a thought-provoking discussion about the art of conversation… We explored a growing concern: as we increasingly rely on digital communication, are we losing the essential skills of human conversation and relationship-building?

Sometimes the efficiencies of technology can overshadow the personal touch that fosters genuine connection and trust. In business development, these connections are vital. People want emotional depth and authenticity from interactions. It’s crucial to be mindful of the importance of the human touch in any communication.

Have a listen to this podcast: https://marketingpodcasts.net/2024/01/keith-smith-talking-to-strangers/

Other News

That Crucial Human Touch in B2B Sales

That Crucial Human Touch in B2B Sales

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by The Hand 18th August, 2023

In the complex arena of B2B sales and marketing, personalisation is the absolute cornerstone of successful engagement. The development of AI has undoubtedly reshaped how businesses approach marketing and sales, offering unprecedented efficiency in certain tasks. However, it’s vital to debunk the notion of AI being able to achieve successful personalisation and connection all on its own. It can’t.

Whilst AI can expedite processes, it fundamentally lacks the depth of human understanding of language nuances and emotion. Let’s delve a bit more into the symbiotic relationship between human expertise in personalisation and AI efficiency as a tool in the complex B2B world. Because whilst it’s clear it can make the process more efficient, what I see no evidence for is how AI can replace the human touch. I just don’t believe it can right now.

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