It was a real pleasure to contribute to the DBA’s end of year ‘clear thinking for 2020’.
My contribution is…
If you are new to business development activity, it is better to plan to do ‘a little and often’, than have large ‘one-off’ campaigns. Remember marathons can’t be run from scratch. Start 2020 in a sustainable way, build up your skills and knowledge and your sales pipeline will grow.
Content marketing has become one of the most effective ways for creative agencies to attract new business. By producing high-quality, relevant content, you not only demonstrate your expertise but also establish your agency as an authority in your field. But how can your agency use content marketing to effectively drive new business?
Five things design clients REALLY want (but are probably too afraid to ask)
Keeping clients happy is vital to the success of any design agency. Their endorsement of your services and personal recommendation is the easier and quickest way to win more business. But how do you do it?