‘Lazy Selling’ Listen to the latest Podcast

There is lots of advice out there on how to effectively communicate with journalists, how to write that ‘killer press release’ and how to meet press deadlines.

However, one of the golden rules that is often over-looked is just simple plain old preparation.

If you haven’t had to go out and seek new clients for your creative agency before, it can be hard to know where to start. Even for the most experienced agencies out there, you don’t always have the time to step back and question whether what you’re doing on the new business front is effective.