What is creativity worth?
Natasha Ellard-Shoefield and Keith Smith – two new business experts – sit down over a coffee to discuss the issue and how it impacts agency life.
We also interview David Meikle, author of ‘Tuning Up’ and ‘How to Buy a Gorilla’ on the value of creative ideas to clients.
In the fast-paced world of creative agencies, where every pitch is a potential game-changer, the role of quality data in prospecting can’t be overstated. For agencies striving to stay ahead of the curve, harnessing the power of good data can mean the difference between a successful client acquisition and a missed opportunity.
The creative and marketing industry is growing at an exponential rate, which means the competition is fierce. New agencies are popping up every day, each promising to provide innovative solutions for their clients.
So how do you ensure your agency stands out and attracts the right clients?