What is creativity worth?
Natasha Ellard-Shoefield and Keith Smith – two new business experts – sit down over a coffee to discuss the issue and how it impacts agency life.
We also interview David Meikle, author of ‘Tuning Up’ and ‘How to Buy a Gorilla’ on the value of creative ideas to clients.
From time to time, we’ve all be caught off guard by what seems like the most basic of questions. You’ve done your homework, you’ve prepared and researched for your new business meeting and you feel ready to tackle the world head on.
And then you get ‘the question.’
Content marketing has become one of the most effective ways for creative agencies to attract new business. By producing high-quality, relevant content, you not only demonstrate your expertise but also establish your agency as an authority in your field. But how can your agency use content marketing to effectively drive new business?