Linking-In with Keith & Natasha: Agencies & “Purpose”
In the news: Parkrun and phone boxes that power cars.
Interview with Jayne Noblet of The Collaborators – What does it mean to be a B Corp?
How to obtain B Corp status
B Corp and the Food and Drink industry
How B Corp helps you win new clients
Should B Corp be adopted by the Government?
Missed climate goals and targets
Unilever’s change of purpose strategy
We all know that new business is part and parcel of everyday agency life. But when was the last time you honestly reviewed your progress and effectiveness in this area?
If I had a pound for every time someone mentioned the idea of ‘automated marketing’ and ‘en-mass’ emailing to drive new business leads for their agency, I’d be a multimillionaire…