It was a real pleasure to contribute to the DBA’s end of year hints and tips to give your business a head start for 2019.
It was a real pleasure to contribute to the DBA’s end of year hints and tips to give your business a head start for 2019.
My contribution is…
Spend half a day prior to your Christmas party to assess the successes you’ve had through the year – your wins and traction. Devise and plan a new ‘test and learn’ campaign to drive momentum in the new year. Boost off 2019 with an approach that deeply connects with your audience(s).
I was recently chatting to a few colleagues at the Design Business Association (DBA) and the conversation turned to gender equality. As the owner and founder of an all-female business, they asked me to share my thoughts in an article they published yesterday.
COVID-19 has turned everything upside down. It’s revolutionised the way in which we work; possibly forever. And it’s presenting some really exciting ways in which the design sector can address ingrained and outdated practices. In a week where we have both International Women’s Day and a return to school for pupils, what a timely moment to look at ways in which changes to our workplace practices could benefit working parents, and in fact, us all.
Let’s chat new business development.
We all know it’s crucial but in many agencies, it often ends up on the back burner. And it’s not hard to see why; you’re juggling client projects, managing teams, and keeping the creative juices flowing.
But here’s the thing: without a steady pipeline of new opportunities, even the most innovative agencies can find themselves in a tough spot.