How important is getting your business’s name right? It could mean all the difference between winning and losing. Laura Bent Co-Owner and Strategy Director at Cite.co.uk, joined Keith Smith and I to chat over a coffee for 15 min on Naming – both from an agency perspective and for clients – a big thank you for your wise strategic thinking!
If we had a penny for every time we received one of those ‘we’ve reviewed your website and can help’ emails, we’d all be rich. Those emails are destined for the desktop trash can. Even more infuriating is the follow up ‘I’ve been trying to call’ email that follows just one day later.
